It was 2001 when I first encountered the brand as a motherboard for 15 of the units I used for our computer shop back in the days. And now, 15 years after, Redfox Technologies International is relaunching itself with a new, fancier logo to go along with its farther reach and wider array of products.
With a new brand identity that supports the tagline, “Luxury within Reach,” the company is set to provide premium products that will cater to the higher-end market and millennials.
Moving Forward
I used to know the being just being a motherboard product. But through the years, Redfox has been widening its base by providing other computing solutions. Redfox opted to go into smartphones, laptops, gaming PCs, and other peripherals as the competition gets to be in the complete solutions and mobile computing.
The company has industry experience as an end-to-end solution provider. As it continued to develop, it formed new sub-companies to provide high-quality products, delivering all the hardware and software resources, and engaging from conceptualization, to production, and up to the distribution of the finish product.
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Said sub-companies are Redfox Laboratory International Ltd., a company that puts effort on the Research and Development (R&D) of Redfox products, with offices in Shenzhen China, Hong Kong (hardware), and Philippines (software); A.L.e-Component Int’l. Inc., a company based in Cavite, Philippines, focusing on Redfox’s Electronic Manufacturing Services (EMS); Asiantech, a company also based in the Philippines that focuses on the distribution, logistic and warehousing of Redfox; and Wiz Store, Redfox’s concept store, catering to retailers and kiosks, with two (2) branches located at SM North and SM Marikina.
Stepping Up the Game
Redfox’ CEO Andy Te embraced the challenge of fast-changing technology competition by knowing what their strengths are and knowing where should they be going next.
As a company currently positioned in the market as an original equipment and design manufacturer, Redfox is determined to step up its game and position itself as an Original Brand Manufacturer (OBM), catering to the upper and middle class customers, as well as millennials, here and abroad.
Redfox aims to provide the finest and luxurious commercial products that exude confidence and sophistication. In line with this, Redfox is building a global RMA and nationwide service center that will provide customer support 24/7.
Embracing Change
To support the new brand identity of Redfox, consumers will soon get to see the first UXperience Center in Southeast Asia that will offer interactive E-Sports and learning centers supported by E-Blue. This approach is expected to catapult the brand into the global stage.
Consumers will also get a treat, as Redfox plans to do mall road tours to promote its first ever luxurious smartphone called “Aurea.” The Redfox Aurea is set to position itself as the brand’s latest flagship smartphone.
Redfox is embracing change, continuously developing gaming ideas and cutting-edge technology for its smartphone, tablet, laptop, desktop, and gaming PC segments.
Redfox is also securing more successful partnerships, not only here in the Philippines but also in the global scale, to attain more powerful principles in facilitating business opportunities.
