Personal Collection holds Dealers’ Summit, partners with TESDA to boost Great Life opportunities for Filipinos

Personal Collection (PC), a proudly Filipino-owned direct-selling company, recently hosted its Manila-Vietnam Dealers’ Summit at the Conrad Hotel, gathering over 500 participants. This event underscores the company’s commitment to its vision of providing a Great Life to Every Family, particularly its dealers.

The event kicked off with a short, meaningful performance, reinforcing PC’s primary CSR initiative, the #GreenLifeGreatLife Movement. Comprehensive demonstrations of newly launched products were also conducted by the Research and Development and brand team. The event concluded with an awards night, recognizing the top performers of PC’s Prestige Club.


Post-summit, 200 high-achieving dealers were rewarded with a 3-day trip to Vietnam, which offered opportunities to explore local destinations, experience diverse cuisines, and engage in valuable networking.

Through these efforts, PC empowers its dealers with deeper industry knowledge and a better understanding of company values, fostering a collaborative environment for exchanging best practices and forming strategic, meaningful connections.

“Dealers are the heart of Personal Collection—they are our driving force behind everything we do. That’s why we focus on people development to ensure they have the skills and support they need to succeed. For years, we’ve rewarded thousands of our hardworking dealers to global destinations every year, giving them the opportunity to experience the GREAT LIFE,” said Assistant Vice President for Commercial Operations, Heidee Medina.

TESDA Partnership

In alignment with its commitment to a Great Life, PC has recently established a pioneering strategic partnership with the Technical Education and Skills Development Authority (TESDA). As the first direct-selling company to collaborate with TESDA, this partnership is set to elevate professionalism within the dealership industry.
Through upcoming TESDA-facilitated courses, PC aims to empower dealers with advanced skills and create new opportunities for Filipinos to explore direct selling as a viable income option.

(left to right) from left: Vincent Aljon Cifra, Executive Director, Information Communication and Technology Office; Maria Teresa Fabugais, Personal Collection Direct Selling Inc. (PCDSI) Sr. Business Development Manager; Jerome Tuguin, PCDSI President and CEO; Suharto T. Mangudadatu, Ph.D., TESDA Secretary; Ruby Jaucian, PCDSI Human Resources Sr. Vice President; Dennis Barbatchano, PCDSI Center of Excellence Vice President; Vidal D. Villanueva III, Deputy Director General, Partnerships and Special Concerns; and Floramel Joy Songsong, Executive Director, Partnerships and Linkages Office

“Breaking new ground in empowerment, through our partnership with TESDA. A first for the direct selling industry. Soon, we will be providing more employment and entrepreneurial opportunities for our fellow Filipinos,” emphasized President and CEO Jerome Tuguin.
With over 650 branches nationwide, Personal Collection is committed to transforming the lives of millions of Filipinos by offering a meaningful and empowering alternative source of income.

To learn more about Personal Collection Direct Selling Inc., visit their:
LinkedIn page: https://www.linkedin.com/company/personalcollection-direct-selling-inc/ Website: https://www.personalcollection.com.ph.

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