Popular American lifestyle footwear and accessories Cole Haan brings to the country their latest innovation in men’s shoes the ZeroGrand.
ZeroGrand is by far the lightest and most flexible men’s shoes ever designed and produced by Cole Haan. ZeroGrand weighs less than 290 grams each. Cole Haan put together biomechanics, modern materials, current manufacturing methods and their centuries-old broguing to produce their most futuristic design.
Functional brogue detailing decreases weight and provides breathability. The ripstop nylon upper pieces of the Oxford are bonded to each other using high frequency welding, reducing the number of components on the shoe.
MASS. The future is weightless; weight induces muscle fatigue but at just 290 grams, the ZeroGrand rivals footwear designed for long-distance runners.
MAKE. The future is seamless; fewer parts mean fewer seams and the result is a natural, relaxed body in ZeroGrand that feels nearly non-existent on the foot.
MOTION. The future is also boundless; the human foot is an elegant instrument of motion, strength, and agility and the ZeroGrand complements this by moving with graceful flexibility and luxurious cushioning that rebounds with each step.
Together with the ZeroGrand is the launch of the new Cole Haan cushioning and comfort platform called the Grand.OS. The Grand OS is an “operating system” for the feet that comprises three major characteristics: greater flexibility reduced weight and increased cushioning. These characteristics applied separately or together, deliver an exceptional feel without compromise.
The flexibility of Grand.OS comes through the engineered insoles, outsoles, liners and uppers that move with each step. Moreover, Grand.OS replaces the heavy steel shanks that have traditionally been used for support with an engineered cushioning compound that is stronger, more flexible and longer lasting, reducing the overall weight and slimming down the shoe’s outsole.
Representatives in the Philippines echoed what David Maddocks, the Chief Marketing Officer of Cole Haan in the US said about the ZeroGrand: “The outstanding thing about ZeroGrand is the fact that it is highly engineered, yet beautifully designed and crafted. Cole Haan compromised nothing. It’s stealth. It’s sleek. It’s the perfect complement to a modern, slim-cut suit—in a way that says: I mean business, but not business as usual. ”
Check out the ZeroGrand at Cole Haan Powerplant Mall, Rockwell; Shangri-la Plaza; and at Glorietta 4. Learn more about the newest collection at www.facebook.com/colehaanphilippines and like Cole Haan on Instagram @iwearcolehaan.
