As it celebrates the 20th anniversary of the Century Tuna Superbod campaign, Century Tuna is expanding its long-running fitness movement beyond the runway with the launch of the Superbod Life Community. The initiative reinforces the brand’s commitment to helping Filipinos embrace their Superbod Era by making health, fitness, and nutrition more accessible through a safe, supportive, and judgment-free community.
Rather than changing direction, Century Tuna is strengthening what it has championed for two decades—that being a Superbod is not just about stepping on stage, but about building healthy habits that anyone can achieve every day.
The brand recently launched its first Superbod Era Strava Challenge, bringing together more than 58,000 Filipinos from different ages, backgrounds, and fitness levels. The strong participation demonstrated the growing demand for an inclusive fitness community where members can connect, motivate one another, and celebrate every milestone, regardless of where they are in their wellness journey.
To officially launch the initiative, Century Tuna partnered with Megaworld for its first Superbod Life Community Run, showcasing how both online and offline communities can empower people to stay active and committed to their fitness goals. Joining the event were Century Tuna Brand Ambassador Atasha Muhlach and Super Bowl Ambassador Emilio Daez, who encouraged Filipinos to become part of the growing Superbod Life Community and confidently embrace their own Superbod Era.
Welcome to Your Fitness Era: Join the Century Tuna Superbod Life Community
The Century Tuna Superbod Life Community is a dedicated platform where members gain access to practical fitness advice, expert nutrition tips, real-life inspiration, and wellness guidance designed for people at every stage of their health journey.
Whether you are just starting on Day One or returning after a break, the community offers a supportive environment with zero pressure and 100% encouragement.
More than reaching a single fitness milestone, Century Tuna promotes a sustainable approach to wellness through its three key pillars:
- Move Super – Access expert Q&A sessions, practical workout routines, and community fitness events that make staying active achievable for any lifestyle.
- Fuel Super – Learn simple nutrition strategies, including easy meal ideas, healthier snack alternatives, and practical food preparation tips that fit busy schedules.
- Live Super – Build sustainable wellness habits through realistic lifestyle advice that proves long-term health starts with small, everyday choices while being supported by a community experiencing the same journey.
Built for Real People and Real Fitness Journeys
“We realized that many people, especially beginners, hesitate to start their fitness journeys because they often feel like getting into fitness is complicated—like it is something only a few can access and pull off,” shared Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc.
“The Superbod Life community was built to change that perspective. It is a safe space where members can learn and be inspired by peers going on the same journey and from experts who can guide them toward their health goals. At Century Tuna, we truly believe that everyone has the potential to reach their ‘Superbod Era’—they just need the right place to start.”
Century Tuna Brand Ambassador Atasha Muhlach also emphasized the importance of community in every fitness journey.
“This community is exactly what Filipinos need in their fitness journey, and I am blessed to be part of something this big,” she shared. “What makes Superbod Life so special is that inspiration doesn’t just come from brand ambassadors like us, but from the real-world stories, shared struggles, and genuine experiences of the everyday people you’ll meet in the community.”
Fuel Your Superbod Era with Proper Nutrition
As Century Tuna encourages more Filipinos to embrace their Superbod Era, the brand also highlights proper nutrition as an essential part of achieving fitness goals. Balanced nutrition—including adequate protein, vitamins, and minerals—plays a key role in supporting an active lifestyle, and Century Tuna products are designed to help meet those daily nutritional needs.
For people with busy schedules, Century Tuna also offers the Century Tuna Super Bowl, a ready-to-eat tuna and rice meal in a can that contains protein, Vitamin B3, and Omega-3 DHA to help fuel active lifestyles anytime, anywhere.
“I finally have a nutritious meal I can take anywhere to my runs or gym sessions,” said actor and host Emilio Daez. “With the Century Tuna Super Bowl, it’s a ready-to-eat meal option that perfectly fits an on-the-go professional schedule. Bonus treat for many Filipinos is that you get all of this for only P29 per can.”
Century Tuna Superbods 2026 Casting Call
Century Tuna has also announced the official on-ground casting call for Superbods 2026.
Interested participants may pre-register at https://bit.ly/2026-superbods-pre-registration or visit Space at One Ayala, Makati City, on June 27–28, 2026, from 9:00 AM to 5:00 PM.
Filipinos who want to become part of the movement can also join the Century Tuna Superbod Life Community by visiting https://www.facebook.com/groups/superbod.life. Members can also look forward to exclusive giveaways, community activities, and upcoming fitness events throughout the month.
