Cebuana Lhuillier has partnered with the National Disaster Risk Reduction and Management Council (NDRRMC), through the Office of Civil Defense (OCD), to launch a nationwide disaster preparedness initiative aimed at bringing emergency preparedness education and affordable financial protection to flood-prone communities across the country.
Timed with the height of the rainy season, the initiative highlights the importance of helping Filipino families prepare before disasters strike.
Implemented in collaboration with local government units and Municipal Disaster Risk Reduction and Management Offices (MDRRMOs), the Disaster Preparedness Day caravan will roll out in Marikina City, Cebu City, and Cagayan de Oro.
At each stop, communities will participate in expert-led disaster preparedness seminars, while 100 families will receive Emergency Go-Bags containing essential items to help them prepare for emergencies.
“The nationwide Disaster Preparedness Day reflects our commitment to making disaster preparedness and financial protection accessible to every Filipino family,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. “By combining education, community engagement, and insurance we are giving families both the knowledge and the safety net they need to face emergencies with confidence.”
Each participating family will receive a Cebuana Lhuillier Emergency Go-Bag containing bottled water, canned food, flashlights, whistles, first aid kits, and other essential survival items.
Through Disaster Preparedness Day, Cebuana Lhuillier and the NDRRMC are bringing disaster readiness and financial protection closer to communities that need them most. The initiative combines practical preparedness with accessible microinsurance to help Filipino families face emergencies with greater confidence and recover and rebuild more quickly when disasters occur.
