The Christmas season has officially arrived at SM City San Mateo, and it’s more magical than ever! With the launch of this year’s theme — “Rhythm of Christmas” — the mall is now beating to the joyful sounds, colors, and laughter that define every Filipino’s favorite time of the year.
The grand kickoff celebration was filled with excitement and heartwarming moments as local government representatives, families with kids, and SM City San Mateo staff gathered to witness the lighting of the holiday centerpiece at the 2nd Level Activity Center. Egypt Larkin, a member of boy band Cloud 7, graced the event and brought extra cheer to the crowd.
Give Joy with the “Besties of Joy”
In true SM fashion, the celebration isn’t just about festivities — it’s also about giving back. Alongside the Christmas themes launch across all malls in the country, SM Cares, the corporate social responsibility arm of SM Supermalls, unveiled this year’s “Besties of Joy” gift-giving campaign.
Each of the four adorable plush toys represents gratitude, imagination, friendship, and kindness — values that embody the true meaning of the season. For every “Besties of Joy” toy purchased, SM will donate another toy to a child in need, spreading double the happiness.
The cuddly besties — Nana, Rumi, Hannie, and Tala are available from October 25 to December 25 for Php 330, making them the perfect holiday gift for yourself, family member or friend with a heartfelt purpose.
A Place to Celebrate, Create Memories, and Feel the Holiday Beat
Whether you’re dropping by after work, spending the day with family, or catching up with friends over Christmas shopping or dining, SM City San Mateo’s “Rhythm of Christmas” offers the perfect holiday backdrop.
Bring the kids to marvel at the lights, snap that social media-worthy family photo, or simply soak in the cheerful atmosphere that SM City San Mateo can bring. The holiday display is open daily at the 2nd Level Activity Center, so there’s always time to visit, take photos, and make lasting memories.
This year, let the Rhythm of Christmas move your heart — celebrate togetherness, give joy, and make every moment count at SM City San Mateo.
