With the launch of an interactive experience pop-up store at SM Megamall in Ortigas, Lenovo today kicked off the centerpiece of its #CitizensofTMRW campaign to encourage fans, techies, students, and general consumers to join its movement to define how we will live, work and play in the future.
The exhibit, launched today, will run until September 24. It features a “tunnel” which features four interactive zones designed around the exciting possibilities of consumer technology, particularly for business start-ups, education, gaming and entertainment, and creativity.
At each zone, visitors will be able to experience how Lenovo is bringing the future closer for students, entrepreneurs, designers and gamers through its innovations. These include the cutting-edge and award-winning Yoga Family of 2-in-1 convertibles, its Thin & Light series of sleek and stylish laptops, and its Legion Family of powerful gaming products.
“At Lenovo, co-creating with our customers is in our DNA, and this philosophy has yielded some of our most popular products and solutions to date,” said Lenovo Philippines Country General Manager Michael Ngan. “CitizensOfTMRW is about innovating for tomorrow’s needs by seeking inspiration from today’s customers. Over the next 3 days, we look forward to showcasing how we have brought concepts to life through our award-winning devices, and to seeing all the great ideas from Filipino consumers and fans. Having proudly served millions of customers here over the past years, we know that the Philippines is the source of world-class creativity and game-changing ideas.”
Visitors to the #CitizensofTMRW exhibit will be encouraged to design and share their own “dream device of the future” to redeem a special gift. A computer that folds away? A laptop that is thinner than paper? Or perhaps a device that follows you on command? The sky is the limit.
What’s more, visitors to the exhibit can immerse themselves in a 3D painting, creating fun mementos to enjoy and share with their friends.
Earlier this month, Lenovo unveiled #CitizensOfTMRW with the launch of a special microsite – citizensoftmrw.com – which allows visitors to become a “citizen of tomorrow” by imagining, assembling and sharing their dream device of the future through a simple and quick process. Those who successfully uploaded and shared their creations received a “digital passport” to the experience pop-up store, which gave them an early preview of the campaign, together with a chance to redeem exclusive prizes.
Visit the www.citizensoftmrw.com for more information about the event.
