SM Cinema’s e-Plus Card: Moviegoing Innovation

Lining up to buy movie tickets can be a “thing of the past” for moviegoers who would use SM Cinema’s new theater innovation called “e-PLUS.”

e-PLUS, the first of its kind in the country, gives movie-watching an exciting twist. We are innovating to provide our patrons more convenient access where they don’t need to fall in line when purchasing movie tickets. They just have to go straight to their cinema of choice and insert their card. We are loading up the card with rewards and perks. The e-PLUS card is a prefect entertainment gift card. It is also ideal as corporate giveaways for various programs and promotion.” says Ms. Sahara Jean Garnica, Senior Marketing Manager of  SM Cinema.

e-PLUS, which stands for Entertainment, Privileges, Lifestyle, Upgrades and Surprises, allows moviegoers to load credits on the prepaid card and easily upgrade it to a loyalty card for free. By upgrading it, cardholders can earn reward points for every use at any SM Cinema and Snacktime branch. The rewards are easily redeemable at e-PLUS booths available in all SM Cinema nationwide.

As long as the e-Plus card has a load, all that a moviegoer needs to do is insert the card thru the digital cinema ticket reader. And viola! You get the access already without having to queue for quite some time.


To get an e-PLUS card, an existing prepaid cardholder or a new member must fill out an application form obtainable at any e-PLUS booth or from the SM Cinema website ( Upon submission of the completed application form, cardholder has the option to avail the e-PLUS Starter Kit for only of P300.00.

Starter kit includes a premium item, an automatic pass to a movie plus a large popcorn and a soda. Upon completion of registration and payment of the starter kit, the cardholder will receive a personalized e-PLUS card and a welcome SMS.

As a bonus, by validating his or her mobile number, member gets a complimentary movie ticket for another movie of his or her choice on the next visit to SM Cinema.


On top of the reward point scheme, e-PLUS is loaded with VIP privileges, special promos like a 50% discount on select movies, seasonal offers, quarterly raffles and invites to exclusive events. Partner merchants have extended exclusive and exciting offerings to e-PLUS members. Special e-PLUS lanes for reloading are available at the cinema ticket booth. Snacktime treats for members include free upsize of drinks and meal credits for every Php 500.00 or Php 1,000.00 reload.

Upon signing up, cardholders can also start receiving movie and promo updates regularly both via SMS and email. In addition, they can have their own e-PLUS account through the e-PLUS page at the SM Cinema website.

Who may use e-PLUS?

The e-PLUS card is open to all movie-goers. Students, entrepreneurs, and professionals may enjoy all the perks and convenience that the card offers.

Different companies and businesses may also avail the card and extend the privileges both to their employees and customers. Because the e-PLUS card is reloadable and is loaded with special offers and rewards, this will be great as a gift card for any employee-driven programs, or as sales incentive. Companies may also bundle the e-PLUS card with their products/ service or include it in its roster of corporate giveaways.

While e-PLUS is one’s gateway to all of our exclusive offers, it is also our way of rewarding our loyal patrons. Because it offers convenience and loaded entertainment experience with its privileges, ever-growing number of surprises and partner merchants, our membership base will continuously grow. We encourage everyone to get their e-PLUS card now and be part of the 100,000 cardholders to date.” says Edgar C. Tejerero, Senior Vice President of West Avenue Theaters Corporation.

To learn more about the e-PLUS card, visit or call Customer Care Hotline 470-2222.

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